What is Marketing Management

marketing management

Marketing Management

By definition, marketing management focuses on the practical application of marketing strategies, techniques and methods of an organization. Together, they focus on the management of a firms marketing activities and marketing resource allocation.

Our areas of expertise include:

  • Quantitative Marketing Research
  • Qualitative Market Research
  • A/B Testing
  • Observational Research
  • Brand Auditing
  • Marketing Strategy
  • Implementation Strategy

Marketing Management Services We Offer:

Marketing Structure

This area of marketing includes a competitor analysis, SWOT analysis, positioning, product differentiation and market research

Brand Audit

A brand audit with Alpha 3 Marketing Group will analyze your firms current position in relation to your competitors.

Marketing Strategy

Marketing strategy defines and outlines a firms goals and targets.  In most cases we will identify and focus on a sustainable competitive advantage for your firm.

Marketing Implementation

This area involves product management, market share, marketing mix and a specific marketing plan that centers around the activities and strategies with the highest probability for success.

Reporting

We emphasize cost per acquisition and customized reporting based on the goals and needs of the firm.  This includes web and or phone tracking capabilities through our proprietary software.

Consulting

Each business is different.  All businesses have different goals and needs.  Our team of marketing consultants will consult based on these needs and optimize a marketing plan hellbent on success.

Alpha 3 Marketing Group

Your Partner In Success

CLIENTELE