How is your company and or brand received in the marketplace? Brand management refers to the perception in the market of your brand within your target market. Some of the tangible items of brand management include packaging, price and design. Branding is a common term that helps increase the brand equity of a firm. Using TV, radio, online display, print, social media, etc., a strategic branding campaign will help overall revenue and top of mind awareness in the long run.
Most industries have a particular target market such as millennials or baby boomers. Knowing your target market creates a cost advantage as resources are allocated to affect the purchase decisions of the right type of consumer.
Branding strategy will vary on the industry and the needs and goals of the firm. In general, our marketing executives will generate a strategic campaign baed on location, target market, industry, budget, type of media used, etc.
One of our main goals is to keep our clientele ahead of the competition. This is partially done through strategic innovation. Out of the box innovation can create a competitive advantage. With that in mind we encourage unorthodox branding campaigns.
Brand management is a key component of a firms overall marketing strategy. Some of the more popular forms of brand management include sponsorships, signage, commercials, packaging and logos.
Advertising is the media associated with the branding or other marketing campaign in an attempt to influence the buyer into making a purchase or informational decision. Advertisements in any media are designed to capture the users attention and promote intent.
The heart of brand management is awareness. Top of mind awareness is paramount to most big brands. A good example would be Amazon. When consumers want to purchase an item online, more often then not he or she will search on Amazon as a part of their buying experience. This is largely due to the years of building brand equity and awareness.